In Press
11 Dynamic Entrepreneurs Of The Year 2023
Divena is a premium ethnic wear brand with its roots based in the beautiful pink city of India, Jaipur. The power couple Charu Dudani and Akshay Dudani, the brand's founders, intended to make sustainable fashion available to everyone because the word "Divena" implies blessings for the diva in you.
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Divena: Crafting Sustainable Fashion with Love and Inclusivity
Founded in 2015 by Charu Dudani and Akshay Dudani, Divena is an ethnic fashion brand that aims to create captivating and sustainable fashion for individuals of all sizes, including plus sizes. With the name "Divena" symbolizing blessings for the diva within, the power couple embarked on a mission to offer sustainable fashion as a blessing for everyone. Rejecting the general notion of fashion being limited to specific genres or sizes, Divena embraces size inclusivity as a core value. Today, the brand has garnered recognition and serves delighted customers through various online platforms, including Myntra, Nykaa Fashion, Amazon, Flipkart, Ajio, and its website Divenaworld, offering diverse ethnic wear options for women in India and beyond.
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Embrace the true beauty of ethnic fashion with Divena
The power duo Charu Dudani and Akshay Dudani wanted to create something which would highlight sustainable fashion for everyone, so they started a clothing brand, "Divena", meaning blessings for the diva in you. They started the brand in 2015 to share their passion for fashion and styling with everyone, and believed that fashion should not be limited to any individual style or size. The concept for "Divena" came from Mrs Charu Dudani, co-founder and fashion director. She had experience as a designer and model, and Mr Akshay Dudani, founder and CEO, who knew a lot about business. Divena is now known as one of the best women's clothing manufacturer and a renowned premium brand for ethnic wear.
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