Divena: Crafting Sustainable Fashion with Love and Inclusivity
Founded in 2015 by Charu Dudani and Akshay Dudani, Divena is an ethnic fashion brand that aims to create captivating and sustainable fashion for individuals of all sizes, including plus sizes. With the name "Divena" symbolizing blessings for the diva within, the power couple embarked on a mission to offer sustainable fashion as a blessing for everyone. Rejecting the general notion of fashion being limited to specific genres or sizes, Divena embraces size inclusivity as a core value. Today, the brand has garnered recognition and serves delighted customers through various online platforms, including Myntra, Nykaa Fashion, Amazon, Flipkart, Ajio, and its website Divenaworld, offering diverse ethnic wear options for women in India and beyond.